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Broadlook Case Studies
Just a few examples of Broadlook Clients that shared their challenges that inspired them to look into the Broadlook tools, and the impact that the Broadlook Suite has had on their day to day business.
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Case Study - aQuantive
The Challenge: At the core, aQuantive is a technology company. The company has experienced success in the market and continues to see significant growth. They have a regular need to source candidates in a very competitive IT market, where finding people with the right skills can be a significant challenge. aQuantive found that one method for acquiring key hires is to set up events. The events have proven to be a good forum to encourage passive and active candidates with the right skills to find out about opportunities with aQuantive, which have lead to many key hires for the company. The challenge with these events, and aQuantive's other sourcing activities, is to find timely, accurate information on potential candidates and connect with them.
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Case Study - Asigra
The Challenge: Every single existing business needs to backup their data. How could Asigra effectively reach the right people at the right buying time? Asigra has adapted their sales strategies over the years from word of mouth referrals, to event driven attendee lists, to inbound web inquiries, to hiring sales reps. Each methodology had its unique advantages and disadvantages with throttled results.
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Case Study - Atticus
The Challenge: When choosing an interim management solution, the primary decision maker is typically the president or Board of Directors. Winning the business is a function of targeted segmentation and then making connections to build relationships. The average sales cycle in the industry is 1.2 years.
Atticus knows that having the right information on companies and contacts is critical to their sales process. Conventional sources such as lists or database information have proven to be old and inaccurate, costing the company time and effort. Alternatively, tapping into the dynamic information
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Case Study - Brittenford
The Challenge: Brittenford found that in order to sustain and grow their business, they needed to expand their marketing efforts. They had purchased lists in the past, but had found them to be very constricting and expensive. List quality from reputable sources was only 60 – 70 % accurate, and many of the targeted lists were costing them between $2 to $4 per contact name.
Brittenford decided to tap into Internet sources such as corporate websites, newsgroups, and press releases so they could improve the quality of their information. They hired two resources to tap these real-time sources, and quickly found that while the quality was vastly better, without automation it was not a sustainable or cost effective alternative.
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Case Study - Bulldog Reporter
The Challenge: A key to Bulldog Reporter’s business is having up-to-date company and contact information. Several key sources of the information needed were paper based. Other ready sources were often out of date. The information, once available, needed to be captured manually and entered into Bulldog’s systems. The highly manual sources and inability to readily use the information made the total cost per day extremely high.
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Case Study - Burke Research
The Challenge: Burke Research Services needed a way to get the most up-to-date intelligence for their clients. In most cases their clients are looking for companies that are a specific size, have a certain number of employees, or are in a particular geographic area. White these demographic criteria can be found through traditional database providers, the level and relevancy of the contact information provided is often poor while the general company information is not often found in one place.
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Case Study - Dalton Boggs
The Challenge: A key to the success of Dalton Boggs is their extensive network. Their network is dynamic, and needs to be continually grown, expanded and to have the most up-to-date information. Dalton Boggs knew the largest and most dynamic source of information is the Internet. The challenge facing them was to tap this vast and growing source of intelligence in a targeted way. Critical to their needs was the ability to leverage sources that are virtually unknown to their competitors.
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Case Study - Dayak
The Challenge: The key to Dayak's Business model is to bring the scale and quality of employers and their job requisitions to "the Recruiting Marketplace" to drive value for the employers and recruiters. For Dayak, they needed a solution that would help them target the right companies and the right contacts within those companies to make them aware of their services.
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Case Study - Hire A Hero
The Challenge: Identify "service member friendly" technology, manufacturing and professional services organizations. Like most non-profits, Hire A Hero has limited financial resources and is unable to invest in large scale marketing and PR campaigns necessary to build brand and awareness. Their strategy focuses on the execution of a grass roots campaign that uses "guerilla" marketing to generate interest.
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Case Study - Microsoft
The Challenge: In order to design, develop, and deliver their solutions, Microsoft needs to have elite quality personnel around the world. Microsoft has adopted a global sourcing strategy to identify and engage high quality passive candidates, creating relationships with them as they look for potential future employees. Finding the right passive candidate without the right tools can be challenging. Given the nature and size of the organization, this means identifying and connecting with people on a mass, global scale which can be daunting and extremely time consuming.
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Case Study - Miles Technologies
The Challenge: In the past, Miles Technologies had driven their campaign efforts using purchased lists. They found moderate success and were seeing diminishing returns.
Chris Miles knew he needed to find a way to tap into up-to-date sources. Experience with purchased lists showed prospects had been inundated, since the lists had been sold many times. Alternatively, they had done work building their own lists which yielded better results, but the effort and amount of error made the process very expensive.
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Case Study - Private Equity
The Challenge: A key strategy for this particular Private Equity firm is to target specific markets, identifying unique companies in each segment. To find the best companies, they needed to leverage the most up to date information. The Internet, which contains over 17.4 Million US companies, is a rich source of real time information. The challenge is to mine this vast resource and create actionable results.
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Case Study - Proven Method
The Challenge: The Proven Method's business is driven by identifying and serving clients with top notch technology talent. A key to success for them is they are constantly targeting, identifying, and contacting both clients and talented prospects. They decided that the business development and sourcing activities were so critical to their success they crated a research department to focus these efforts. The research team was tasked with finding the very best methods and sources to drive their business and process.
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Case Study - RareAgent
The Challenge: Customers of RareAgent often provide the initial lists. In many cases, the information is dated and no longer relevant. Without critical, up-to-date data, fact finding calls and Internet Research take place to identify and develop the influences needed. The calls and research take additional time and effort away from the client campaign and elongate the sales cycle.
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Case Study - Sun Search
The Challenge: The key to Sun Search's success has been to embrace research and use it as a differentiator in winning business and retaining clients. Sun Search needed to find a solution that enabled their passive candidate philosophy, while incorporating speed, quality, and providing the confidence to solve the clients' needs no matter what their location.
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Case Study - TAC Worldwide
The Challenge: TAC needed to find the best ways to identify, qualify, and contact talent in the technology space more efficiently. To find the very best candidates, TAC was tapping the Internet, looking for passive candidates in a variety of ways. Prior to working with Broadlook, TAC's candidate searches were a manual process, difficult to track, and very time consuming. It was not uncommon for the process to take weeks.
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Broadlook Video Clips
This archive of recorded webinars from past presentations and short video clips from various events will provide you with a one stop location to change how you look at Internet Research and various other topics.
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Broadlook Newsletters
Archive to view historical versions of past months Broadlook Newsletter.
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Broadlook Ebooks
Electronic books created by Broadlook to assist you in your everyday tasks.
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Broadlook Whitepapers
Whitepapers about Broadlook products and services.
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A case for implementing Contact Capture
Contact information is the “life blood” of sales, marketing, business development and recruitment. It is basic axiom of good business practice that contact information plays this vital role. However, the reality is that most organizations have drastically reduced effectiveness due to the haphazard way that contact information is introduced and handled.
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Broadlook Audio Clips
Podcasts and radio interview clips about the Broadlook Team and the impact of the Broadlook solution.
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Hire a Hero interview w/ Dan Hughes
Broadlook’s Dan Hughes and HireAHero.org’s Rob Barr speak with Nick Reed, host of talk radio’s Conversations, about the role Broadlook played in helping increase HireAHero.org’s business by close to 70 percent. The interview first aired on Sunday, November 9th on Milwaukee-area radio stations WQBW-FM, WMIL-FM, WRIT-FM and WOKY-AM.
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