Company Background:
Bulldog Reporter is the Leader in Media Intelligence, helping PR professionals increase media coverage through smarter pitching. By providing an inside view into the workings of journalists and top media organizations Bulldog Reporter helps PR practitioners increase their effectiveness in gaining positive coverage.
Bulldog Reporter also o offers a repository of insight into media relations best practices, techniques and technologies that increase PR professionals' success in developing longterm relationships with the press, building brands, measuring results, and cultivating respect from upper management for the public relations functions.
Challenge:
A key to Bulldog Reporter’s business is having up-to-date company and contact information. Several key sources of the information needed were paper based. Other ready sources were often out of date. The information, once available, needed to be captured manually and entered into Bulldog’s systems. The highly manual sources and inability to readily use the information made the total cost per day extremely high.
Solution:
Bulldog Reporter needed to find up-to-date sources of information that could easily be used in their processes to grow their business. Jacques Gautreaux, Chief Operating Officer, attended “Beyond Google: Game Changing Techniques for Building Prospect List from deep within the Internet”, a seminar put on by Broadlook Technologies for the SIPA (Specialized Information Publisher Association) conference.
Bulldog was impressed with Broadlook’s knowledge and expertise. They ultimately purchased the Broadlook Suite for its ability to create exclusive lists of companies and contacts based on their specific criteria. Included in the Suite for Bulldog were Market Mapper, Eclipse, Profiler and Diver. The combination of these capabilities allows the company the ability to get at the company and contact names they need to drive their business.
Results:
Bulldog Report has seen a significant impact to their business. “We measure our business by the cost and revenue per name,” said Jacques Gautreaux, “With the Broadlook solution, we have seen over a 90% reduction in cost per name and the information we get is up-to-date. The impact to our margins and our ability to grow are amazing. The solution is a recession buster.”
Eclipse, a part of the solution purchased by Bulldog, provides clients’ a way to access the deep web and leverage information few will ever access. “Before, we were limited by time and resources. Now, the possibilities we have are endless. Any marketer that sees what Broadlook’s Suite can do will be blown away,” said Mr. Gautreaux. “The products paid for themselves in one month.”
